The “Morphological analysis” is a creativity technique used to find ideas and solutions to specific problems in a structured manner. The “morphological matrix” is based on the assumption that problems should be divided and solved in sub-problems. Combining the results of each sub-problem, a solution for the main problem can be found.
A company is looking for ideas to produce an extravagant table. The first step would consist in identifying the components of the product as well as their possible values (number of table legs=0, 1, 2, 3, 4; material=glass, plastic, wood; form=circular, oval, rectangular) The next step would be to use these values to create a new idea for a table, for instance, a glass table with no legs that is fixed to the ceiling.
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