Problem reversal
Turn your problem statement upside down to find new ideas for solutions
Want to see how the Problem Reversal fits alongside other ideation methods? Explore our Creativity Techniques overview.
Description
The first step of the “Problem reversal” brainstorming technique consists of reversing the problem to the complete opposite and finding ideas for this reversed problem.
In the second step participants try to deny and reverse these solutions in order to find ideas for the original problem.
This technique is very good for finding new ideas as a result of the fact that negative ideas are easier to find than positive ones.
Instructions
1. Describe the problem you want to solve (e.g. "What services can we offer our customers in our restaurant?").
2. Reverse the problem, turn it upside down (e.g. "What services can our customers offer us in our restaurant?").
3. Find solutions for the inverted problem (e.g. "Our customers could clean up our kitchen")
4. Turn these solutions of the reversed problem upside down ("We could clean up our customers' kitchen").
5. Develop concrete ideas for solutions from these results ("We could not only deliver the food to our customers' home. We also redecorate their dining room/kitchen for family parties").
Example
A restaurant wants to offer new services to its customers. They turn the question around and think about what services provided by the customers would make them happy.
For example, it would be great if the customers would clean up the restaurants' kitchen. They turn this assumption around into the opposite. This is how they come up with the idea of offering a kitchen decorating service for their customers.
Provocation technique is just one of many proven methods for enterprise workshops. Learn how structured facilitation and fair evaluation come together in our Innovation Workshop Playbook.